Browser fingerprinting is one of the most invisible ways you’re tracked online. It works quietly in the background and doesn’t need cookies or permissions. You won’t see a pop-up. You won’t see a warning. But it’s happening.
Let’s break it down simply — what it is, how it works, why it matters, and what you can actually do about it.
Browser fingerprinting is a technique websites use to identify your device based on its unique settings and characteristics — like your browser type, operating system, screen size, fonts, time zone, and more.
When all these small details are combined, they form a “fingerprint” that’s often unique to you — even if you’re using incognito mode or have cleared your cookies.
This fingerprint helps websites track who you are across different sessions and sites, without storing anything on your device.
It works by collecting passive and active signals from your browser and device:
Passive signals: Information sent automatically, like your user agent or language setting.
Active signals: Data collected by running scripts (often JavaScript) that check things like your screen size, fonts, GPU, or how your browser renders images or audio.
These values are then hashed (converted into a string of numbers/letters) to create a unique ID — your browser fingerprint.
Here are common data points used:
Browser name and version
Operating system and version
Installed fonts and plugins
Screen resolution and color depth
Time zone and language
Audio processing characteristics
Canvas and WebGL rendering
Battery status
Media device IDs
Ad blocker usage
Mouse movement patterns
Even if each data point seems generic, together they can uniquely identify you with over 99% accuracy.
There are two main reasons:
Advertisers and data brokers use fingerprinting to follow you across the web — even when cookies are blocked — to serve personalized ads or build behavioral profiles.
Banks, payment providers, and anti-bot systems use fingerprinting to detect suspicious logins, bots, or account takeovers by checking if a known fingerprint suddenly behaves oddly.
These are some of the most common:
Your browser draws an image (often invisible), and subtle differences in how it renders the image — due to your graphics card, driver, or font — create a unique signature.
Uses the WebGL API to render 3D graphics. Differences in your GPU and drivers affect the output and create a fingerprint.
Generates a silent sound and measures how your device processes it. Variations in audio drivers, hardware, and CPU affect the output.
Detects which fonts are installed and how they render. This can reveal OS, language settings, and more.
Collects charging status, battery health, and charge cycles to help identify mobile devices.
Accesses information about connected cameras, microphones, and other media hardware.
You can’t stop it completely — but you can make yourself harder to track.
The goal isn’t to be invisible. It’s to blend in — to look like everyone else.
These browsers randomize or mask fingerprint data:
Brave – Built-in anti-fingerprint protections
Tor Browser – Makes all users look identical
Mullvad Browser – From the Tor team, designed for privacy
LibreWolf – Hardened Firefox fork with tracker protection
Tools like Multilogin or AdsPower let you create separate browser profiles with unique fingerprints — useful for marketers, affiliates, or researchers.
Most fingerprinting scripts use JavaScript. Blocking it prevents fingerprinting — but also breaks most websites.
You can use NoScript (Firefox) or uMatrix to selectively allow JavaScript on trusted sites.
Install extensions that block tracking scripts and trackers:
uBlock Origin
Privacy Badger
NoScript
CanvasBlocker
Note: Plugins themselves may slightly increase your uniqueness, but they still reduce exposure overall.
Ironically, the more you tweak your browser, the more unique you become. Stick with default settings in privacy browsers when possible.
Use these tools to check how trackable you are:
These sites will show how unique your fingerprint is compared to millions of others.
If you want maximum privacy:
Use Tor Browser (or Mullvad Browser) + VPN
Avoid plugins, custom fonts, or odd screen resolutions
Stick to default settings
Disable JavaScript when possible
For a balance of usability and privacy:
Brave or LibreWolf with Privacy Badger + uBlock Origin
Browser fingerprinting is shockingly accurate. Studies by the EFF found that only 1 in 286,777 browsers share the same fingerprint. In some cases, uniqueness goes above 99%.
That means even without cookies or IP addresses, websites can tell who you are — just by how your browser is configured.
Minor things like your screen size, fonts, or graphics card are enough to single you out.
Anti-tracking tools block cookies, scripts, and trackers that follow you between websites.
Anti-fingerprinting tools stop your browser from giving away data that makes you unique — like screen resolution or how it renders a hidden image.
They solve different problems. You need both if you care about privacy.
Cross-browser fingerprinting identifies you even when you switch browsers — like going from Chrome to Firefox.
Instead of tracking cookies, it uses hardware-level signals that don’t change between browsers, like:
Your graphics card
OS language
Installed fonts
Audio or canvas rendering
It’s more persistent than regular fingerprinting — and harder to beat.
It’s not just ad companies. Real-world users include:
AdTech firms – Like Criteo or Google Ad Manager
Fraud detection tools – Banks use it to detect suspicious logins
Bot blockers – Like Cloudflare or DataDome
Paywall enforcers – To limit access across incognito or new sessions
Multilogin tools – For businesses running multiple ad accounts
It’s used to protect platforms — but also to track users.
It can change with even small tweaks. Examples:
Browser or OS updates
Adding a new plugin
Changing display resolution
Connecting an external monitor
Switching from Wi-Fi to Ethernet
Some fingerprinting tools adapt to changes, but many will assign you a new ID if things look too different.
Yes.
VPNs hide your IP, not your fingerprint
Incognito mode deletes cookies, but fingerprint data still leaks
That means even with a VPN, websites can say, “This is the same device we saw yesterday — just with a new IP.”
To really reduce tracking, combine VPNs with anti-fingerprint tools.
Here’s what top privacy browsers do:
Tor Browser – Makes everyone look the same (uniform fingerprint)
Brave – Randomizes or spoofs fingerprint data slightly each session
Mullvad Browser – Blocks fingerprinting scripts and reduces entropy
LibreWolf – Strips away trackers and fingerprinting surfaces
Each one helps reduce how unique you appear online.
Browser fingerprinting uses data from your browser: screen size, fonts, GPU, etc.
Device fingerprinting goes deeper. It adds:
MAC address
CPU info
Battery status
Touch support
Serial numbers (in apps)
Browser fingerprinting = web tracking.
Device fingerprinting = deep profiling.
Both can be combined for stronger identification.
If you're a developer or tester, fingerprinting tools help you understand how your users (or bots) are tracked:
Pixelscan.net – Shows if your proxy or fingerprint is flagged as suspicious
CreepJS – Open-source tool for fingerprint detection
FingerprintJS – Commercial service for fingerprinting and fraud detection
Multilogin – Lets you test with separate browser identities
VPNTest.Pro – Useful for detecting IP, DNS, and WebRTC leaks during fingerprinting tests
These are essential for marketers, researchers, and security teams who care about both performance and privacy.
You can’t delete your fingerprint — because it’s not stored anywhere. But you can make it harder to track you.
Browser fingerprinting is real, invisible, and getting more advanced. But so are the tools to protect yourself.
Stick to privacy-first browsers. Use tracker blockers. And test your setup regularly. That alone puts you ahead of 99% of users.
It’s a way websites identify your browser and device using data like screen size, fonts, and installed plugins — no cookies required.
Yes, but privacy laws like GDPR may require disclosure or consent depending on use. Most sites don’t ask.
No. It's not stored on your device — it’s recreated every time you visit a site.
No. Incognito clears cookies and history but does nothing to your fingerprint.
Tor, Brave, Mullvad, and LibreWolf all have anti-fingerprinting features.
No. A VPN hides your IP address — which helps — but it doesn’t affect your browser fingerprint. You’ll still appear unique unless you combine the VPN with a privacy browser or spoofing tools.
Content Specialist with expertise in cybersecurity and online privacy. Sarah has been testing and reviewing VPN services for over 5 years and regularly contributes to leading tech publications.
View all articles by VPNTest →Subscribe to our newsletter to receive the latest VPN guides, security tips, and industry news directly in your inbox.